Brand Murray Fuller LLP (“BMF”, “we”, “us”, “our”) is committed to protecting and respecting your privacy.

The purpose of this Privacy Policy is to explain how and why we collect your personal information
and how we process it.

Personal information refers to data that can be used to identify a person directly, for example a name, or indirectly, for example an IP address or job title.

COLLECTION OF YOUR PERSONAL INFORMATION

We may collect your personal information via, but not limited to, the following means:

• When you contact us via phone, email or the Contact Us page on our website
• Face to face interaction (business meetings, networking and events)
• Visits to our website and social media pages
• Printed, digital and email marketing communications
• Business cards
• The personal information we collect is similar to, but not strictly limited to, that found on a business card; including your name, job title, company name, address, phone number and email address, as well as your IP address and website / social media usage data.

WHY WE COLLECT YOUR PERSONAL INFORMATION

The type of personal information we collect, how we use it and the reasons why, may vary depending on the nature of our relationship with you.

Clients and Third Parties

Personal information may be used for the purpose of delivering a contractual agreement entered into by you and us, as required by law or by us in order to provide our services to you

Business Development (potential and existing clients, partners or suppliers)

Under the lawful basis of Legitimate Interest personal information may be used to communicate with you about our services, company news or events that we believe may be of interest or relevance to you or that you have requested, for the purpose of business development, ensuring that your individual rights have been considered before we process your personal information.

Website

Personal information is collated in order to analyse the performance of our website. This data is used to identify potential website development to improve the user experience (See Visitors to our
Website).

We may also use your personal information to:

Comply with any regulatory or legal obligations, such as the provision of information for external audits (for example financial audits and ISO9001 & 14001 accreditation)

Manage our relationship with you

Seek feedback and / or comment about the services we provide

SECURITY OF YOUR PERSONAL INFORMATION

Information may be held at our offices, third party agencies or service providers as necessary. All personal information held within or on behalf of BMF is secure, password protected and with controlled access restrictions, in order to safeguard against unauthorised access, use or
disclosure.

We treat personal information with confidentiality and will not rent, lease or sell your personal information to third parties for marketing purposes. We will disclose your personal information, without notice, only if required to do so by law or in the good faith belief that such action is necessary to: (a) conform to the edicts of the law or comply with legal process served on BMF or the site; (b) protect and defend the rights or property of BMF; and, (c) act under exigent circumstances to protect the personal safety of users of BMF, or the public.

In the event of bankruptcy, merger or acquisition, or sale of BMF, your personal information may be transferred as part of that agreement.

WHO HAS ACCESS TO YOUR PERSONAL INFORMATION

We may, where relevant, employ third party services to facilitate our business operations, for example this may include website hosting, email marketing software and financial and human resource providers as required. We may share your personal information with such third party services, according to the principles as stated within this Policy and any other security measures as necessary. All such third parties are prohibited from using your personal information except to provide these services to BMF, and they are required to maintain the confidentiality of your information.

HOW LONG YOUR PERSONAL INFORMATION WILL BE KEPT

Your personal information will be retained on our systems and used on an ongoing basis as relevant to the activities listed in this Policy. Or until you request that your personal information is no longer
processed or is deleted from our records, unless we are legally obliged to retain it.

YOUR CHOICES

It is your choice whether you wish to share your personal information with us and whether you wish to receive information from us.

You have the right to opt out of receiving marketing communications at any time. You can unsubscribe from email marketing communications by using the link provided within such emails.

Alternatively you can always contact us via the details below to review, revise or remove your details from our systems where possible:

Email: info@bmf-ip.com

CHANGES TO THIS POLICY

BMF may update this Privacy Policy from time to time. All updates and amendments are effective immediately by posting the revised version of this Policy on our website. This will govern the use and processing of your personal information. We encourage you to periodically review this Policy to be informed of how BMF is protecting your information.

By continuing to access or use our website you agree to be bound by the revised Privacy Policy.

QUESTIONS

Should you have any questions or comments regarding this Privacy Policy, please contact us via our website here, or alternatively use the details provided below:

Brand Murray Fuller LLP
Patent and Trade Mark Attorneys
50 Eastcastle Street
London W1W 8EA

+44 20 3972 5155
info@bmf-ip.com